By Area of Expertise
By Industry
- Travel November 2009
Boutique or not boutique?
That is the question in this fast-growing segment of the hotel market. Jessica Morris explores just what it means to be "boutique" - from the number of rooms to hotel ownership to the amenities provided.
- Technology
The ‘social’ in social media cannot be ignored
Social media is clearly dominating the marketing zeitgeist. But scratch beneath the surface and it’s not uncommon to find a degree of perplexed disenchantment and scepticism. Jonathan Dodd looks at the human factor that makes social media important.
- International
Money matters
People have changed a great deal since the global financial crisis hit. Some use more cash, some less. Many use less credit, but there are still many signing up for it. A Synovate survey reveals who's doing and thinking what.
- Emerging Markets October 2009
Happy with home-grown
In booming middle class India, brands don't get ahead by being "foreign" or from the "West" – home-grown, or at least adapted, brands are far more likely to appeal to India’s proud professional classes.
- Advertising October 2009
Sponsorships on the cheap
While your brand may not have the financial resources to grab yourself a spot on next season’s Manchester United jersey or sign up Kim Clijsters, there is great value to be found in up-and-coming stars and sports that reach your target audience.
